TikTok is introducing a new feature that allows them to lessen the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the platform revealed that it now features more than 1 thousand million AI-generated clips.
Trial and Implementation
The new functionality is in a pilot phase over the next few weeks before a widespread release. This advancement aligns with a rise in content created by AI, fueled by emerging video-generation tools.
The Broader AI Trend
Studies have shown that almost a tenth of the most rapidly expanding channels on a competing service primarily display clips produced artificially. A considerable share of this material is considered low-quality AI content, a phrase for inferior, bulk-generated content that is frequently absurd or dreamlike.
Based on user feedback that numerous viewers like content created using AI tools, including digital art to science explainers, and we intend to offer the community the ability to increase or decrease of that, depending on their own preferences,” said a platform representative.
Volume and Proportions
The platform shared that there are currently 1.3bn videos on its service labeled as made with AI. Overall, more than 100 m media items are uploaded to the service every day, making AI-generated material a relatively small part of its complete catalog.
How to Adjust Settings
Viewers will be able to limit or boost the volume of AI content they view by using the topic control feature in the platform and choosing AI-made media. Other topics that can already be controlled under the tool encompass politics, style, beauty, and movement.
Content Labeling and Policies
TikTok’s guidelines oblige creators to tag convincing AI-made content, and it bans harmful AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI video that is without a tag can be removed under its user guidelines.
In addition, the platform will now add an artificially created tag to content made using its proprietary AI systems, or identified by an cross-platform project for identifying artificial media. This measure is designed to deter users from seeking to bypass the tagging system.
Responsible AI Funding
The company is also launching a $2 million AI literacy fund for experts and organizations to develop educational content about ethical AI use. This initiative will assist educational bodies dedicated to teaching programming and robotics.
Platform Protection
TikTok has justified its safety measures, following controversy over intentions to lay off numerous content moderators in the UK. It is planning to cut 439 jobs in its content moderation team in its British office, with trade unions and digital protection specialists voicing alarm that people are being substituted by automated systems.
A senior executive explained that human moderation would remain essential, but artificial intelligence can protect employees by removing the most harmful content before it has to be seen by humans. The company reported a 76% decrease in disturbing and violent content reviewed by safety staff over the last 12 months due to the use of its AI tools.
“We think that it’s essential to combine people and machines to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s extremely critical to reduce exposure to unsafe media as swiftly, which is the area in which a significant AI assistance is proving valuable operate efficiently.”
